Crisp ‘n Dry

Crisp ’n Dry is the UK’s number one vegetable oil brand* — famous for its ability to cook food to perfection.

The range

The range includes its iconic liquid oil, a spray oil and a solid vegetable fat, all of which can be used in all types of cooking from basting to stir frying and roasting to deep frying.

From Good to Great

The brand’s ‘From Good to Great’ consumer campaign has helped to consolidate its status as category captain — and has helped grow the brand size to £20m per annum at RSP and is stocked by over 80% of stores in the UK**.

Crisp ‘n Dry is owned by Edible Oils Limited, a joint venture between Princes and Archer Daniels Midland (ADM)

*Nielsen

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