Crisp ‘n Dry
Crisp ’n Dry is the UK’s number one vegetable oil brand — famous for its ability to cook food to perfection.
The range includes its iconic liquid oil, a spray oil and a solid cooking oil for use in a wide variety of cooking from basting to stir frying and roasting to deep frying.
The brand’s ‘From Good to Great’ consumer campaign has helped to consolidate its category captain status.
Crisp ’n Dry will continue to receive long-term marketing investment to maintain its position in the category and encourage new consumers to purchase the brand.
For more information please visit www.crispndry.co.uk.
Crisp ‘n Dry is owned by Edible Oils Limited, a joint venture between Princes and Archer Daniels Midland (ADM).