Trex is an icon of British home baking. First launched in the 1930s as a dairy-free alternative to butter, it has been a baker’s best friend for generations.
From irresistible cupcakes to melt-in-the-mouth Victoria sponges, the brand’s unique whipped texture and tried and tested recipes guarantee perfect results, regardless of your baking experience.
An alternative to butter
The fact that it is lower in saturated and trans fats than butter makes it a popular choice with consumers and recent brand campaigns have made it well-placed to attract sales from the growing new wave of home cooks.
To support the Trex brand we have developed a series of on-pack offers while the dedicated Trex website demonstrates the versatility of Trex with a host of free recipes and tips to further engage consumers and to encourage trial.