Princes extends Canned Meat Range

28 Sep 2011

Princes, the UK’s leading canned meat brand, is extending its canned meat range with the launch of three new products, to further cement its position as the brand leader in the category.

The new products, which hit shelves this month, include premium cured ham, chicken breast and turkey roll.

The premium cured ham product has been introduced by Princes to offer consumers a premium product within the popular 200g can size, which accounts for over half of the canned ham market.

The 200g chicken and turkey products have been launched to generate more consumer interest in the two markets, due to the strength of the Princes brand in the category.

Neil Brownbill, marketing director for Princes food, said: “Princes is one of the UK’s most trusted brands and the market leader in the canned meat category so we are in a strong position to attract new consumers to the market.

“These new products will offer consumers greater choice and encourage them to buy across the category.”

All three new products are available in 200g cans. The premium cured ham has an RRSP of £1.99, the turkey roll has an RRSP of 98p and the chicken breast has an RRSP of £1.86.

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