Founded in 1880, initially trading solely in canned fish, few businesses have a heritage as rich as Princes in the procurement of sustainable seafood. We are very much aware of our responsibility to source seafood responsibly, and it is in our interests to protect natural resources.
Even though we don’t own or operate any fishing boats, we still expect that our high standards are reflected in the actions of our suppliers. We also proactively engage with a range of organisations and others in the global seafood industry, to improve sustainability and to help protect ocean ecosystems.
Our responsible sourcing goal
Our Goal is to source all of our tuna from fisheries that are MSC Marine Stewardship Council (MSC) certified or in a time bound Fishery Improvement Project (FIP) with the objective of MSC certification. We currently source 94% of all of our branded tuna – all brands, all countries – from one or more of our current responsible sourcing targets. These are limited to fully traceable pole and line and Purse Seine FAD Free fisheries, MSC certified fisheries and also Purse Seine Fisheries engaged in a FIP with the aim of attaining MSC certification.
We also source tuna from vessels registered on the ISSF Proactive Vessel Register (PVR) which independently validates the positive steps skippers and crew are taking to implement commitments designed to improve practices in tuna fishing. In 2018, all large purse seiners we purchased tuna from were registered on the PVR.