This Trend Book provides a framework for innovation, it starts with Mega, then Macro and then into the detail of Micro trends. By understanding the Mega & Macro trends, we can keep our finger on the pulse of changing landscape and impact on consumer behaviour. Then by deep diving into the Micro food & drink trends we are able to explore areas of opportunity for future growth whilst keeping our thinking firmly planted in consumer needs.
We hope you enjoy this, our first edition of the Innov8 Trend Book and that you find it useful.
Watch out for our new Innov8 pages coming soon.