Marine Stewardship Council (MSC)

Princes is pleased to support the Marine Stewardship Council (MSC) Sustainable Seafood Week 2022.

We believe the MSC to be the most credible and widely recognised sustainability standard in seafood. It is the only wild-capture fisheries certification and ecolabelling program that meets best practice requirements set by both the United Nations Food and Agriculture Organization (UNFAO) and ISEAL, the global membership association for sustainability standards.

But its more than that, it’s about consumer recognition and trust, which the MSC has established in fresh, frozen and canned wild-caught seafood. When a shopper buys MSC certified seafood they…..

  1. Can be sure that the seafood they are purchasing is sustainable
  2. Are rewarding and incentivising sustainable fishing
  3. Are protecting fishers’ livelihoods and fishing communicates
  4. Are ensuring there will be plenty more fish in the sea
  5. Are helping to keep seafood on the plate for future generations

What in Princes range is MSC?


All our wild-caught salmon comes from MSC certified fisheries in the Northeast Pacific off the coast of Alaska.


Currently only Princes canned tuna steaks are MSC certified but we are the only brand in the UK to commit to 100% MSC (by 2025). There are several tuna Fishery Improvement Projects coming to fruition and attaining MSC status around the world. We recognise our role and responsibility in sourcing MSC tuna and have committed to do so.


Princes, along with all UK brands sources from the NE Atlantic stock. Regrettably, this lost its MSC certification in 2019 due to political disagreement over catch levels. We along with our competitors and customers are using our voice to call on them to agree and adhere to sustainable catch levels for this vital source of healthy protein.


At present we don’t offer MSC certified sardines, but our source fishery, off the coast of Morocco, has been involved in a Fishery Improvement Project and aims to enter into MSC assessment.