Brands

Princes Group

Brands

At Princes Group, our brand portfolio is a strategic asset – built to deliver scale, trust and performance for our customers across Europe. As a category leader in both customer own brands and our own labels, we offer unrivalled breadth across ambient food and drink, with over 65% market share in key sub-categories. Our brands – including Napolina, Princes, Chicken Tonight, and Crisp ‘n Dry – are recognised for their quality, consistency and consumer loyalty. Across continental Europe, our portfolio is strengthened by respected local names such as Delverde, Pezzullo and 3 Glocken, alongside licensed partnerships with Capri-Sun, Flora and Branston. This powerful mix of heritage, innovation and reach enables us to drive long-term value, helping our customers grow through trusted products and collaborative partnerships.