Who are Princes

Princes’ Vision

Proudly helping families to eat well without costing the earth.

Our vision is to proudly help families to eat well without costing the earth.

Our Mission: We will deliver sustainable, profitable growth by:

  • Being an employer of choice where our colleagues are proud to represent our business
  • Embracing consumer insight and evolving to meet their changing needs through innovation
  • Serving our customers to the highest standards as a trusted first choice partner
  • Sourcing raw materials responsibly and ethically, adding value throughout our supply chain to provide great tasting food and drink.

We take pride in our work and demonstrate the highest professional standards in everything we do.

We are respectful of others at all times.

We consistently behave with integrity and remain true to our Three Corporate Principles and Code of Conduct.

We are committed to the development and growth of our colleagues to support the businesses long term vision.

We are all responsible with company resources, we think from our customer’s perspective and strive to provide win win solutions at all times.

We are committed to the continual development and improvement of our processes.

We think long term and take a strategic approach in supporting our responsible sourcing and ethical positions.