About Us
Who We Are
Princes Group is a major UK-based food and beverage company with strong European operations and a diverse portfolio across food, soft drinks, and edible oils. In 2024, we generated over £2.1 billion in revenue, operating 23 manufacturing sites in six countries and managing more than 20 market-leading brands.
We’re committed to delivering long-term value through responsible sourcing, efficient production, and a focus on sustainability—ensuring our business supports healthier lives and a healthier planet.
Princes story - Building a legacy of taste and trust for generations
Princes Group has been shaping the way families eat for almost 150 years – anchored in quality, driven by innovation, and trusted across generations. From its beginnings in 1880 as a fish importing business in Liverpool, Princes has grown into one of Europe’s leading food and drink companies, with a portfolio that spans over 350 products and includes household names like Napolina, Crosse & Blackwell, Branston and Flora.
At the heart of the Princes story is a commitment to delivering great taste with integrity. Whether it’s canned fruit, pasta sauces, or refreshing juices, every product reflects our promise to combine convenience with quality. But our legacy goes beyond what’s on the shelf. It’s built on trust – earned through decades of consistent delivery, responsible sourcing, and a deep understanding of the people we serve. As both producers and consumers, we know what matters: food that fits real lives, made by a company that listens, evolves, and leads. Today, under the ownership of New Princes Group, we continue to invest in innovation, sustainability and diversity – ensuring our legacy of taste and trust remains strong for generations to come.
How we work - Bringing quality and value to every plate
From sourcing the finest ingredients globally to delivering them to your local store, our operations are driven by a singular focus to offer quality and value.
We leverage extensive expertise in sourcing, manufacturing, and distribution, ensuring that every product bearing a Princes brand meets our rigorous standards. We are constantly innovating to bring new and exciting products to market, reflecting evolving tastes and sustainable practices.
Our Product Categories
At Princes, our diverse portfolio is built around everyday essentials that deliver quality, convenience and care. Across categories—from responsibly sourced canned fish and flavourful tomato products to indulgent home baking and ready meals crafted for modern lifestyles—each product reflects our commitment to excellence, sustainability and innovation. Whether it’s oils that elevate cooking, pasta made with purpose, or soft drinks designed for refreshment and ease, our brands are trusted to meet the needs of millions of consumers, every day.Â
PASTA
Pasta Crafted with Purpose
At Princes, pasta is more than a product—it’s a craft honed over generations. Our journey began with a deep respect for Italian culinary heritage, and today, that tradition continues to thrive through innovation and investment in world-class manufacturing.
We produce a wide range of premium-quality pasta designed to meet the evolving tastes and nutritional needs of consumers across global markets. From classic cuts and regional Italian specialities to modern formats and functional options like whole grain, high-protein, gluten-free, and egg pasta, our portfolio reflects both authenticity and adaptability.
By sourcing the finest durum wheat semolina and applying advanced production techniques, we deliver pasta with outstanding cooking performance, ideal texture, and unmistakable flavour—perfectly suited to elevate every dish.
BEVERAGES
Soft Drinks and Juices That Refresh
Our soft drinks and juice portfolio is crafted to suit a variety of tastes and lifestyles—bringing together freshness, quality and authentic flavour. The range includes fruit juices, sparkling and flavoured soft drinks, and ready-to-drink formats, available in recipes and pack sizes to suit every occasion. From 100% fruit juice to options with or without added sugar, we offer a broad selection designed to meet everyday needs with convenience and great taste.
OILS
The right oil doesn’t just cook—it elevates.
We understand that choosing the right oil brings out flavour, enhances texture, and transforms everyday meals into something exceptional.
Our carefully curated range of oils and fats is crafted to meet the needs of professional kitchens and home cooks alike. Made with high-quality natural ingredients, each product delivers freshness, flavour, and nutritional balance.
From sunflower and rapeseed oils to a wide selection of olive oils—including rich extra virgin and lighter varieties—our collection is designed to support every cooking occasion, whether frying, sautéing, or dressing.
For baking and versatile culinary use, our margarines offer reliable performance and great taste across sweet and savoury recipes. With a commitment to quality and wellbeing, Princes oils and fats help consumers create delicious, wholesome meals with confidence.
READY MEALS
Ready Meals That Deliver on Taste and Convenience
Convenience should never come at the expense of quality. That’s why our ready-to-eat meals are crafted to offer quick, satisfying solutions without compromise.
Prepared with carefully selected ingredients and modern cooking techniques, each dish delivers a balanced and flavourful experience in minutes. Our range spans hearty soups, classic pastas, and globally inspired options like instant noodles—bringing together authentic tastes from East Asia to the Mediterranean.
Designed for modern lifestyles, our meals come in practical, on-the-go packaging and cater to a wide variety of preferences, including vegetarian and health-conscious choices. By combining culinary tradition with innovation, we create ready meals that are as wholesome as they are convenient.
HOME BAKING
Desserts That Celebrate Simplicity and Indulgence
At Princes, we believe that a great dessert has the power to reconnect us with life’s simple pleasures. Our range of dessert mixes is designed to deliver rich, satisfying results—quickly and effortlessly.
Crafted with carefully selected ingredients and supported by advanced production techniques, each mix captures the authentic essence of traditional recipes while meeting the needs of modern kitchens.
From velvety creams and puddings to cake mixes, mousses, and spoonable desserts, our assortment caters to every taste. For professionals, we offer a dedicated line of versatile, easy-to-use mixes that deliver consistent quality—ideal for the pace and precision of food service environments.
FISH
Canned Fish with Integrity and respect
Everyone of our cans of fish tells a story—one of quality, care, and respect for the sea. Sustainably sourced and packed for freshness, our seafood brings authentic taste to tables across the world.
We’re committed to responsible fishing practices that protect marine ecosystems and support long-term ocean health. From tuna and mackerel to sardines and other specialties, our range offers versatility for everyday meals and special occasions alike.
Whether you choose tuna in olive oil, spring water, or light options, or prefer the delicate flavour of mackerel and sardines, each product is crafted to preserve natural freshness – free from preservatives and artificial additives.
With a variety of pack formats designed for convenience, our canned fish delivers trusted quality and sustainability in every bite.
BAKERY
Baked with warmth, texture, and tradition
Rooted in artisanal heritage and refined through modern baking expertise, our crispbreads, crostini, puffed crackers, and cubed crostini are made with care and precision. Each product is baked to a golden finish, delivering a satisfying crunch, delicate aroma, and versatile flavour profile that complements everything from breakfast spreads to aperitivo platters. Whether served solo or paired with savoury toppings, every bite is a celebration of balance, authenticity, and everyday enjoyment.
Light yet full of flavour, our baked goods reflect the Princes promise: to honour tradition while embracing innovation. It’s about elevating the familiar—turning pantry staples into memorable experiences and making every table feel just a little more like home.
CANNED FOOD
Canned Food with Purpose and Provenance
At Princes, our canned ambient foods are more than convenient—they’re a celebration of quality, care, and culinary tradition. Produced at our flagship sites in Wisbech and Long Sutton, these products reflect decades of expertise and a commitment to delivering trusted staples to millions of households.
From hearty baked beans and tender vegetables to rich pasta meals and vibrant fruit, every can is packed with flavour, freshness, and functionality. Our production combines precision engineering with rigorous quality standards, ensuring consistency and shelf-stable excellence without compromise.
These sites are centres of innovation and scale—where heritage recipes meet modern manufacturing to create foods that nourish, satisfy, and simplify mealtimes.
TOMATO PRODUCTS
Tomatoes that Capture the Heart of Italian Cooking
Tomatoes sit at the heart of Italian culinary tradition—and at Princes, we honour that legacy with a range of tomato products crafted for authenticity, freshness, and flavour.
From peeled tomatoes and passata to concentrates and diced varieties, our selection is made using ripe, sun-kissed tomatoes harvested at their peak. With no preservatives or additives, each product delivers the natural richness and vibrant taste of summer—preserved with care.
We also offer enhanced options with aromatic herbs and garlic, adding depth and character to every dish. Whether you’re preparing a classic sauce, a hearty stew, or a creative new recipe, our ambient tomatoes bring quality and versatility to the kitchen—making it easy to serve meals that feel both comforting and inspired.Â
Our Brands, Trusted Across Europe
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Learn More
Our Sites
Our Sites
Our Strategy & Business Model
Our Strategy & Business Model
Purpose & Mission
Purpose & Mission
Our History
Our History
Our commitment to ESG and building a sustainable future
At Princes, we are deeply committed to operating responsibly and ethically across all areas of our business.
Our robust Environmental Social and Governance (ESG) framework guides our actions, ensuring we contribute positively to the planet, empower our people and communities, and uphold the highest standards of corporate integrity. Discover how we are driving meaningful change for a sustainable future.